✦Pulse — your fortnight, on one page
The landing screen. Every signal — the moves that matter with a plain-English “so what”, promo pressure, launches, tactic shifts and share of voice — assembled into one page and rebuilt every weekday morning. One AI “bottom line” at the top, always labelled.
AI bottom line, pinned to the evidence
Reckitt resetting prices around SCJ — headroom for Mr Musclebottom line ✦
40 moves this fortnight · 12 cuts · 6 launch wavesranked
▦Promo Grid & Brand voice
Every SKU’s promotion week by week with the mechanic named — special, every-day, multibuy, online-only — across Coles, Woolworths and Aldi. A cadence forecast projects when the next deal is likely to land; Brand voice rolls it up to who owns the promo program.
Cadence forecast + share of promo voice
⇅Price Ladder & White space
Exactly where every brand sits versus competitors, per pack or comparable measure — with the Aldi private-label floor beneath the branded ladder. Find the white space where an NPD can land with confidence.
RRP vs ASP · Aldi floor
＋New Products
Every competitor launch, caught the week it lands. AI reads the pack — format, claims, price-pack architecture — and positions it in your category, so you know what’s resonating before the range review. A crawler heartbeat tells a quiet market apart from a dead feed.
Packaging & claims read by AI
Botanica Diffuser 80mL · new at WWpremium +22% vs segment
Claims: plant-based · recyclable · 60-dayanalysed ✦
▤Catalogue Intelligence
Every weekly catalogue analysed end to end — Coles, Woolworths, IGA and Aldi: who’s winning share of voice, how brands are executed, which retailer campaigns they ride. Not just captured — read.
Share-of-voice measured weekly
Your brands46%
Comp. A31%
Comp. B23%
◎Opportunities — openings, found by AI
The smartest Claude model reads the whole own-vs-competitor promo calendar and ranks where you’re clashing, being out-discounted, or have an open week to book. Every card is fact-checked against the underlying data before you see it.
Fact-checked by a deterministic pass
Counter-window: Coles w/c 15 Jul open vs Reckitthigh
Depth gap: out-discounted in Drain Cleanersverified ✦