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Watching Coles, Woolworths, Aldi +4 more banners

Competitive intelligence your team acts on.

Mira reads the shelf at Coles, Woolworths and Aldi from the moment the promo week flips on Wednesday — and keeps watching after, because resets, launches and delistings don't wait for promo day. Frontier AI turns it all into decisions your team can act on the same morning.

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No spreadsheets. No manual tracking. Live since May 2026.

CoverageColes, Woolworths & Aldi — plus Bunnings, Chemist Warehouse, IGA & Priceline, each read at the rhythm its prices move
Same morningMoves on your desk hours after they hit the shelf, not weeks
Signal, not noisePermanent resets, seasonal dips and strategy shifts — told apart
AI engineFrontier Anthropic models reading packs, claims & catalogues
Why Mira exists

The shelf moves daily. Most teams check monthly.

Competitor prices move midweek. Promotions land in catalogues nobody reads closely. Launches appear, lines quietly delist, promo strategies shift. Scan data will tell you eventually — monthly for some teams, weekly for others, always one to two weeks after the fact. By the time it lands, you're reading history.

TODAYSyndicated scan data1–2 weeks behind
TODAYSkimming weekly cataloguespartial view
TODAYStore checks as data collectionone store, one day
MIRAEvery SKU, three retailers, every weekdaysame-morning
The product

Every question about your shelf, answered daily.

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New Products

Every competitor launch, caught the week it lands. AI reads the pack — format, claims, price-pack architecture — and positions it in your category, so you know what's resonating with buyers before the range review.

Packaging & claims read by AI
Botanica Diffuser 80mL · new at WWpremium +22% vs segment
Claims: plant-based · recyclable · 60-dayanalysed ✦
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Price Ladder & White Space

Know exactly where you sit versus competitors, per pack or comparable measure. Are you competitive? Find the white space where an NPD can land with confidence — by category or segment.

White-space detection
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Catalogue Intelligence

Every weekly catalogue analysed end to end: who's winning share of voice, how your brands and competitors are executed, which retailer campaigns they ride. Not just captured — read.

Share-of-voice measured weekly
Your brands46%
Comp. A31%
Comp. B23%
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Alerts that matter

Seasonal dip or permanent reset? Price increase? A competitor changing promo cadence or strategy? Mira tells the difference — and tells you the morning it happens, not the month after.

Strategy-shift detection
Duck Rim +7% — RRP resetpermanent ▲
Gels promo cadence: 4-weekly → fortnightlystrategy shift ↻
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Promo Grid

Every SKU's promotion cadence week by week, with the mechanic named — special, every-day, multibuy, online-only — across all three retailers. Competitor promo strategy at a glance.

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Market Moves Digest

A short executive brief, written by AI in plain language and delivered weekly — the moves that matter, with the why, before the meeting.

Read in 3 minutes
WK27 · Gels cut −28% at Coles — third week of a deeper cycle→
WK27 · Two launches in Diffusers, both premium-priced→
The engine

Frontier AI, applied to the shelf.

Mira runs on the most advanced models from Anthropic. Not a chatbot bolted on — AI wired through the whole pipeline, doing the reading your team never has time for, so they can be strategic instead of buried in tabs.

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Reads packs like a buyer

Claims, formats, price-pack architecture on every new launch — analysed and positioned against your category the day they appear.

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Reads catalogues like an analyst

Share of voice, campaign mechanics and execution quality, measured page by page across every weekly catalogue.

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Classifies every price move

Seasonal dip, permanent reset, cadence shift or one-off special — named correctly, so your team reacts to signal, not noise.

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Writes the brief

Plain-language summaries your leadership actually reads — strategic, specific, and ready before Monday's meeting.

How it works

From shelf to decision, before your coffee.

01

Read the market

Grocery read from the Wednesday promo flip, then daily for off-cycle moves; pharmacy and hardware at their own weekly rhythm.

02

Connect the dots

The same product recognised across retailers automatically, organised the way your team sees the category.

03

AI analysis

Frontier models read packs, claims and catalogues; classify each move; separate signal from noise.

04

Hand back decisions

Dashboards, alerts and a weekly brief in plain language — ready to act on.

Wed 6am
On the new promo week the morning it flips — then daily for the moves that don’t wait
0 banners
Coles, Woolworths & Aldi + pharmacy & hardware — New Zealand next
0 lenses
Price, promo, launches, catalogues, alerts & more
3 min
The weekly brief your leadership actually reads
Pricing

Start with one lens. Compose the rest.

Mira is modular — begin where the pressure is, add lenses as they earn their place. Scoped to your categories; a conversation, not a rate card.

Pricing & Promo

Core · indicative
  • This-week snapshot, 3 retailers
  • Promo Grid & Price Ladder
  • Cross-retailer price gaps
  • Price-change alerts
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Most complete

Full Intelligence

All lenses + AI engine · indicative
  • Everything in Pricing & Promo
  • New Products — packs, claims & architecture
  • Catalogue share-of-voice & execution
  • Strategy-shift alerts + weekly AI brief
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Custom & Multi-team

Scoped · let's talk
  • Your categories & brands
  • Multiple teams, one workspace
  • New Zealand & more retailers
  • Tailored digests & access
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✓

Everything Mira shows is observed, not modelled. Actual shelf prices, actual promotions, actual packs and catalogues — read by AI, described plainly, never dressed up as insight it isn't. That discipline is why category teams trust it in the room.

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See your shelf through Mira.

Tell us the categories and retailers you care about — we'll prepare a walkthrough on your own shelf. Real products, real prices, real moves. If it isn't useful in the first week, it isn't for you.

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