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Mira
AI-powered FMCG Intelligence
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This Week Promo Grid Price Ladder New Products 24 Market Discrepancies 5 Shelf Price Moves 6 Catalogues Wrap up Opportunities Assortments

Aircare · All Segments

14 products · latest scraped shelf price per retailer · click a row to drill into its full history.

SCJ brands only
CategoryAircare (14) ▾
Segment
Automatic Aerosol Primary2Automatic Aerosol Refill2 Electric Primary3Electric Refill3 Gels2Instant Regular2All
Key insights
  • Ambi Pur Gel is in week 3 of a deeper promo cycle at Coles (−28% vs its usual −20%).
  • Segment price spread runs $3.10 – $13.00 (4.2×); SCJ brands sit 6% below the segment average.
  • Widest cross-retailer gap: Harpic Power Plus 500mL — $1.50 dearer at Woolworths.
ProductWoolworthsColesGap
Automatic Aerosol · Primary
GGlade Automatic Spray PrimeGlade · 269mL6.004.50
on promo · −25%		6.00$1.50WW
AAir Wick Freshmatic AutoAir Wick · 1 device4.00
Every Day		4.00
Every Day		—
Gels
AAmbi Pur Gel Fresh 180gAmbi Pur · 180g9.009.006.50
on promo · −28%		$2.50Coles
GGlade Gel Lavender 180gGlade · 180g5.50
2 FOR $9		5.50—
Instant · Regular
WWindex Glass Trigger 500mLWindex · 500mL4.003.10
online only		3.80$0.70WW
HHarpic Power Plus 500mLHarpic · 500mL6.004.50$1.50Coles

Promo Grid · Woolworths

Aircare · one row per SKU, one column per Wed–Tue promo week · cell = effective price + mechanic.

Compare retailers
RetailerWoolworthsColesAldi
CategoryAircare ▾
SegmentAll segments ▾
ProductWed 27 MayWed 03 JunWed 10 JunWed 17 JunWed 24 JunWed 01 Jul
Automatic Aerosol
GGlade Automatic Spray269mL 6.00 4.50special −25% 4.50special −25% 6.00 4.502 FOR $9 6.00
AAir Wick Freshmatic1 device 5.505.50 4.00every day 4.00every day 4.00every day 4.00every day
Gels
AAmbi Pur Gel Fresh180g 7.00special −22% 9.009.00 6.50special −28% 6.50special −28% 6.50special −28%
GGlade Gel Lavender180g 5.50 4.502 FOR $9 4.502 FOR $9 5.505.50 4.40online only
Instant
WWindex Glass Trigger500mL 4.004.00 4.00 3.10online only 3.10online only
special deep cut ≥25% every day multibuy online only no scrape

Shelf Price Moves · newest first

Regular-price changes only — promos live in the Promo Grid. AI names each move: seasonal, permanent, or strategy shift.

SCJ & competitors
Mon 06 Jul
▲ Duck Fresh Rim BlockToilet · Rim Care✦ AI: permanent RRP reset — 3rd rise in category this quarter 4.504.83+7.3%COLES
▼ Air Wick Freshmatic AutoAircare · Automatic✦ AI: committed every-day price — not a weekly special 4.504.00−11.1%WW
Wed 02 Jul· promo week flip
▲ Glade Electric Refill 2pkAircare · Electric Refill 12.5013.00+4.0%COLES
▼ Pine O Cleen Disinfectant 1.25LHome Cleaning · Multipurpose 7.006.00−14.3%WW
▼ Aldi Power Force Glass SprayHome Cleaning · Glass✦ AI: new segment entry price — $2.99 floor 3.292.99−9.1%ALDI
Fri 27 Jun
▲ Harpic Power Plus 500mLToilet · Liquids 5.506.00+9.1%WW

Catalogues · Wed 02 – Tue 08 Jul

Every weekly catalogue read page by page — home-cleaning features, share of voice, campaign execution.

SCJ brands only
CycleWed 02 Jul – Tue 08 Jul ▾
ChannelGroceryPharmacy
Search brandse.g. Duck, Harpic, White King…
This week's read

A good week for us :) Glade leads Woolworths' winter-refresh feature with the Automatic Spray at half price, and Duck holds a front-third slot at Coles.

  • Competitors' activity: Harpic runs a 2-page toilet block at Coles (Power Plus $4.50); Air Wick pushes the $4.00 every-day price on page 3 at WW.
  • IGA leans on multibuy mechanics — Ambi Pur 2-for-$12 among six aircare tiles.
  • Share of voice, home cleaning: your brands 46% (+4pp) · Comp. A 31% · Comp. B 23%.
Summary written by Claude (Anthropic). The same vision model reads every page of all three catalogues to flag home-cleaning features.
Coles · 4 pages flagged
COLES · WEEK 27
½ PRICE 2FOR $4.50

Toilet-care feature — Harpic hero pricing faces Duck's rim range mid-page.

DuckHarpicWhite King
Woolworths · 3 pages flagged
WOOLWORTHS · WEEK 27
½ PRICE $4.50 LOW

Winter-refresh spread — Glade Automatic half-price hero, top-left anchor slot.

GladeAir WickAmbi Pur
IGA · 2 pages flagged
IGA · NSW LARGE V1
2FOR $6 2FOR

Multibuy-led aircare block — Ambi Pur 2-for-$12 alongside Glade gels.

GladeAmbi Pur