Mira The Market Brief · FMCG
Competitive intelligence, read daily

Know the shelf before the meeting.

Mira reads competitor pricing, promotions and range across Coles and Woolworths every weekday — and hands your category team the moves worth acting on, in plain language, the same morning.

Request access Read the method ↓
$6.00$5.00$4.00$3.00 W16W19W22W25W27
Fig. 1 — Aircare aerosol, 12 weeks of shelf price. Two promotional windows detected and classified; dashed line marks the segment average. Illustrative of Mira's weekly read.

Category teams find out last.

Competitor prices move midweek. A promotion lands in a catalogue nobody read closely. A line quietly leaves the range. The information exists — it is simply scattered across two retailers, hundreds of products and every day of the week, and no one has the hours to collect it by hand.

METHOD 01Monthly data subscriptionsweeks late
METHOD 02Skimming weekly cataloguesa fraction of the moves
METHOD 03Store visitsone shelf, one day

By the time it's in a deck, it isn't intelligence. It's history.

The case for a daily read

From shelf to decision, every weekday.

i.

Read the shelf

Every tracked product is read from Coles and Woolworths each weekday morning — price, promotion, availability.

ii.

Match & classify

Products are matched by GTIN into a category → segment → subsegment taxonomy your team controls.

iii.

Name the mechanic

Mira reads the move behind each price — special, every-day, multibuy, online-only — not just the number.

iv.

Hand back decisions

Moves, gaps, ladders and range changes arrive in the dashboard and a weekly brief written in plain language.

Eight ways of looking at a shelf.

Each lens answers a question your team already asks — and keeps answering it daily.

3.1

Promo Grid

Every SKU's promotion cadence, week by week, with the mechanic named.

 3.2

Price Ladder

Where every product sits against its segment — per unit or comparable measure.

 3.3

Market Discrepancies

Where the same product costs more at one retailer — ranked by the gap.

 3.4

New & Deleted Lines

Launches caught the week they land; delistings before the facing is lost.

 3.5

Catalogue Intelligence

Every weekly catalogue captured, kept, and searchable.

 3.6

Market Moves Digest

A short executive brief, weekly, before the meeting.

Not a report. A living record.

Daily
A fresh read of the shelf, Monday to Friday
0
Intelligence lenses on price, promo & range
GTIN
Products matched across retailers — no guesswork
0+
Retailers — Coles & Woolworths; NZ next

Everything Mira shows is grounded in observed retail data — actual shelf prices, actual promotions, actual range. It describes what is happening; it does not dress guesses up as insight. That discipline is why category teams trust it in the room.

Begin with one lens. Compose the rest.

Mira is modular. Start where the pressure is; add lenses as they earn their place. Pricing is scoped to your categories — a conversation, not a rate card.

Pricing & Promo

Core · indicative
  • This-week snapshot
  • Promo Grid & Price Ladder
  • Market Discrepancies
  • Shelf price moves
Enquire

Full Intelligence

All lenses · indicative
  • Everything in Pricing & Promo
  • Range & assortment
  • Catalogue intelligence
  • Weekly Market Moves digest
Request access

Custom & Multi-team

Scoped · let's talk
  • Your categories & brands
  • Multiple teams, one workspace
  • New Zealand & more retailers
  • Tailored digests & access
Enquire
§06 · Correspondence

Bring Mira to your category.

Tell us the categories and retailers you care about, and we'll prepare a walkthrough on your own shelf — real products, real prices, real moves. If it isn't useful in the first week, it isn't for you.

Request access Book a walkthrough

— The Mira desk, Sydney