See the shelf before anyone else does.
Mira watches competitor pricing, promotions and range across Coles and Woolworths every weekday — and turns the movement into decisions your category team can act on the same morning.
Monthly reports arrive after the window closes.
Catalogue checks catch a fraction of the moves.
Store visits sample one shelf, one day.
doesn't wait.
Eight lenses.
One shelf.
Every lens answers a question your team already asks — and keeps answering it daily, without anyone opening a browser tab.
Promo Grid
Every SKU's promotion cadence week by week — with the mechanic named: special, every-day, multibuy, online-only.
Price Ladder
Where every product sits against its segment — per unit, comparable UoM, RRP or average selling price.
Market Discrepancies
Where the same product costs more at one retailer than the other — ranked by the size of the gap.
New & Deleted Lines
Catch a competitor launch the week it lands — and a quiet delisting before the gap becomes a lost facing.
Catalogue Intelligence
Every weekly retailer catalogue captured and kept — searchable, comparable, never a surprise.
Market Moves Digest
A short executive brief delivered weekly — the moves that matter, in plain language, before the meeting.
Shelf to decision,
every weekday.
Read the shelf
Every tracked SKU is read from Coles and Woolworths each weekday morning — price, promotion, availability.
Match & classify
Products matched by GTIN into a category → segment → subsegment taxonomy your team controls.
Name the mechanic
Mira reads the move behind each price — special, every-day, multibuy, online-only — not just the number.
Hand back decisions
Moves, gaps, ladders and range changes land in the dashboard and your weekly brief, ready to act on.
Start with one lens.
Compose the rest.
Mira is modular. Begin where the pressure is; add lenses as they earn their place. Pricing is scoped to your categories — let's talk it through.
Pricing & Promo
CORE · INDICATIVE- This-week snapshot
- Promo Grid & Price Ladder
- Market Discrepancies
- Shelf price moves
Full Intelligence
ALL LENSES · INDICATIVE- Everything in Pricing & Promo
- Range & assortment
- Catalogue intelligence
- Weekly Market Moves digest
Custom & Multi-team
SCOPED · LET'S TALK- Your categories & brands
- Multiple teams, one workspace
- New Zealand & more retailers
- Tailored digests & access
Ready to see first?
Tell us the categories and retailers you care about. We'll set up a walkthrough on your own shelf — real products, real prices, real moves.